Launched only on March 1, 1996, in Hyderabad, the Telugu newspaper Vaartha has itself made news (as its name is in Telugu) having already achieved a rank of fourth among Telugu newspapers after Eenadu, Sakshi and Andhra Jyothy. Its circulation 8,12,000 copies per day as of July-December, 2014, according to the Audit Bureau of Circulation, is the total of 25 editions in Andhra and Telengana (Hyderabad City, Medak, Ranga Reddy, Nizamabad, Adilabad, Warangal, Karimnagar, Kadapa, Chittor, Prakasam, Vijayawada City, Krishna, Guntur, East Godavari, West Godavari, Vsp City, Vishakapatnam, Srikakulam, Vizayanagaram, Ananthapur, Kurnool, Mahaboobnagar, Nalgonda, Khammam and Nellore) plus Bengaluru (Karnataka) and Chennai (Tamil Nadu).
It should be noted that many of these editions are tabloids and not the standard broadsheet publications. This must be verified before deciding on the edition in which to advertise.
Vaartha newspaper advertisements: All the above have different advertising rates. However, discounts are possible for combining ads as follows: When an ad is released in more than one edition, it will get 25% discount on the rate of every additional edition although the edition with the highest rate will be charged full rate and others at 25% discount. All the advertisements must be of the same size, on the same release order and scheduled for release on the same date.
Vaarta also offers advertisers one ad free for every four ads of the same size having the same client and same edition/city booked on the same release order, provided all the five insertions are scheduled to appear within 50 days.
Varta accepts ads in a wide number of categories. These include: Matrimonial, Tender, Public Notice, Recruitment, Business, Education and Obituary among others. Though each one’s ad rate is different, combining issues will earn a discount as mentioned earlier.
Vartha has the same three formats for advertising as most other newspapers:
• Vartha classified text ads: These are charged according to lines/characters/words used in the ad and are basically run-on line ads capable of enhancements with ticks, background colours, screen borders etc., at extra cost.
• Vartha classified display ads: These are charged according to the size of the ad per square centimetres and are published in colour or black and white.
• Vartha display ads: Also charged by the square centimetre, these ads are more expensive than the other two.
To book ads in Vaartha newspaper, the requirements are the same as with other newspapers.
Thus, the possibilities of advertising in Vartha are very promising but complex. The advertiser can economise on not only cost but time consumed in contacting the newspaper by adopting the far more easy approach of connecting with the online advertising facility of Bookmyadvt. This has a complete team of media specialists which can provide all possible solutions free of charge. Bedsides any discounts offered by Vartha from time to time in any category, it can, given a couple of days’ advance notice, ensure timely publication of the ad in Vartha.
That is how, wherever you are in India, you can give your product, service or even the Varta edge in its Telugu-speaking audience.
