Since freedom fighter K. P. Kesava Menon founded Mathrubumi (the Motherland) on March 18, 1923 in Kozhikode, this Malayalam newspaper has expanded beyond Kerala (with editions in Alappuzha, Kannur, Kochi, Kollam, Kottayam, Kozhikode, Malappuram, Palakkad, Thiruvananthapuram, and Thrissur) and even India (Bengaluru (Doha, Dubai and Qatar).
Mathrubhumi has a daily circulation of 14,58,796 (as of December 2013) and a readership of 91 lakh over these 17 far-flung editions. A variety of journals are also published by the Matrubhumi Group.
Advertisements in the Mathrubhumi daily newspaper: While all of the above are in the same language, Malayalam, each one has a distinct advertising rate. The same may be said for each of the many advertising categories that the newspaper provides. Matrimonial, Property for Sale, Property for Rent, Vehicles, Computers, Obituary, Retail, Recruitments, Name Change, Remembrance, Astrology, Personal Announcements, Services, Lost and Found, Business, Personal Messages, and Travel are some of the categories available.
As with other newspapers, Mathrubhumi Daily Classified Ads are of two kinds:
Classified Text ads:
These simple, black and white text ads are printed in a run-on words format subject to at least five lines beyond which there will be extra charges. By paying more, also, such enhancements as colour, tick, bold type and screen for better visibility can be provided. The cost of these ads are by the word.
Classified Display ads:
These ads are more expensive because they can be in black and white or colour text formats, and they have options for adding graphics to the design. They can also create their writing immediately online using simple templates. In addition, the advertiser has the option of uploading them in PDF, JPEG, or EPS formats. They are measured in square centimetres and charged accordingly.
In Mathrubhumi, display ads are the most popular: This is the most expensive format, which is also charged per square cm. There are no restrictions on the colours, size, or number of pages, or the order in which they appear on each page.
