Launched on January 14, 1948, Loksatta is a Marathi vernacular newspaper published by The Indian Express Group from Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi. Its circulation was 2,84,789 in Jan-Jun 2010 while the total readership was 12.33 lakh in the second quarter of 2011.
While these figures are exceeded by other Marathi dailies, Loksatta has been recognised by the regional intelligentsia for its well-balanced, progressive and fearlessly independent style of journalism. It thus reaches the influencers of public opinion. Widely believed as "the principled newspaper", it is therefore an ideal newspaper for advertising goods, services and events. Advertisers believe Loksatta maximises visibility, recall and, therefore, response – resulting in optimum returns on investment on any advertisement placed by an advertiser.
Publish Classified text advertisements in Loksatta online through Bookmyadvt.com to advertise at the most cost-effective rates or at the best deal for advertising. Not only can Bookmyadvt.com get you the publication's best offers, but also advertise in all its categories such as Matrimonial, Property - for sale and to let, Recruitment, Situations Vacant, Education, Public Notice, Name Change, Lost and Found, Business, Tenders, Medical, Services, Astrology, Motor Vehicle, Obituary, Remembrance. To advertise through Bookmyadvt.com, follow the guidelines and do it yourself online.
For advertisers who are booking Classified Display, Display, Tender, UFR and Obituary advertisements in Loksatta, Bookmyadvt.com offers the expertise of professionals to prepare and release advertisements.
The circulation of Loksatta speaks of its popularity with its specific readers. That means advertisers get more value for money when they advertise in Loksatta to those readers.
Loksatta offers advertisers the choice of its editions in Mumbai, Pune, Nagpur, Ahmednagar, Aurangabad, and Delhi.
These advertisements can be in the classified text, classified display and display formats
Every day, the classified sections of Loksatta offers advertisers subsections covering various categories like matrimonial, change of name, situations vacant, lost and found, missing persons and public notices among the many.
Vruttant (six days a week): Actually, there are 11 city supplements that cater to cities/regions in Maharashtra – Mumbai, Thane, Pune, Nagar, Nagpur, Vidharbha, Nashik, Marathwada, Uttar Maharashtra – covering local news and events along with latest events, business and entertainment.
Arth Vruttant (Mondays): A two-page special on personal finance with colourful charts, and tables and analysis explaining complex financial terminology in simple detail while providing in-depth business and financial news. It helps readers with tips to make better use of their money.
Career Vruttant (Mondays): A guide for youth on education and career options available. Also provides students with comprehensive knowledge of the procedures and processes of various competitive exams and career-building prospects in fields ranging from agriculture to information technology.
Tech-IT (Tuesdays): This special section on the back page of every city supplement focuses on the latest hi-tech developments from mobile phones to gaming consoles in the market. Also checks out the latest automobiles, car accessories, blue tooth etc.
Trek- IT (Wednesdays): The single-page special aims at all nature and trekking lovers. Also previews hot trekking spots across Maharashtra.
Drive-IT (Thursdays): A section on the back page of the city supplements every Thursday reviews the latest automobiles and two-wheelers, providing buying tips, ways and means of maintenance and upkeep of vehicles as well as with auto finance options.
Cut-IT (Fridays): A special page on the back page of all Vruttants that covers cinema especially previews and reviews of the latest in Bollywood, Marathi cinema and theatre – besides the gossip in tinsel town.
Viva (Fridays): A lifestyle supplement for modern young Maharashtrian women focusing on fashion, beauty, lifestyle, cooking, health, fitness, and relationships.
Style IT (Saturdays): A special page on the back page of all Vruttants offering fashion and style tips to the youngsters, profiles of celebrities and their styling, stories, reviews and previews of the latest events in fashion weeks and trends.
Chaturang (Saturdays): A well-rounded supplement for women which acts as their friend, adviser and a source of dependable information, it also deals with their reading needs.
Vasturang (Saturdays): A real estate supplement that focuses on various aspects of real estate – from commercial to residential.
Lokrang (Sundays): A supplement for reading by the whole family, based on its original slogan: "Literature, Science and Entertainment". (interactive section for children), Hasyarang (humour), Pustakache Pan (book reviews) and Entertainment.
Diwali Ank (a special annual magazine) is a collector's issue covering various topics like politics, entertainment, sports, health, fitness etc. written by eminent Marathi writers and intelligentsia.
Loksatta’s distinctive Brand Events:
These are Loksatta Yashasvi Bhava (a recognised comprehensive annual 10th standard study series), Loksatta Ganesh Utsav Murthy Spardha (GUMS) (on the occasion of Ganesh Chaturti), Eco-friendly Ganpati Contest, Maaza Dev Ghar Contest and Loksatta 999 (Navratri).
Since all the above provide massive opportunities for advertising, Loksatta newspaper advertisement booking should be a priority in the marketing and promotion programme of any business seeking to improve its prospects in Maharashtra.
Loksatta classified ads are carried on the classified page and are of two kinds: Classified Text and Classified Display. Loksatta is also a big target for those going for Display advertisements. However, since all the above – including the diverse rates for advertising in the main paper (and its different categories which have separate rates each) as well as the several supplements (which, though lower than the main paper are still different from each other) – it would be more convenient to engage the services of a newspaper advertisement booking service.
Even better would be to contact the instant online services of Bookmyadvt. It has a team of media experts who have access to every newspaper in India. They are not only up to date with all the newspapers’ rates but also whatever discounts are offered from time to time – which are passed on to the advertisers without extra charge.
All of which underlines the big reason to see that Loksatta gets the importance it deserves in the future of your business.
