The Odiya broadsheet Dharitri has been found to reach beyond Odisha's urban and elite population to the rural, upwardly mobile and youthful readers too. Founded on November 24, 1974 in the state capital of Bhubaneshwar, it now caters to residents of Angul, Balasore, Berhampur, Bhubaneswar, Dhenkanal, Rayagada and Sambalpur and as achieved a combined circulation of 5,54,223 copies.
The newspaper attracts various interests by publishing a special page that is different every day. These are:
Every Monday: "Health and Science"
Every Tuesday: "Nari" - dedicated to women with articles ranging from social problems, civil rights, education and health to beauty care, modelling, fashion designing and other such issues
Every Wednesday: "Krushi Jeevan" - dedicated to agriculture
Every Thursday: "Vichitra" -- dedicated to entertainment, films and TV Plus: "Yuva Dharitri" - dedicated to youth affairs
Every Friday: "Krida" - dedicated to sports
Every Saturday: "Pilanka Dharitri" - dedicated to children’s like stories, poems etc.
Every Sunday: Chhutidina - a tabloid multi-coloured, 16-page supplement with the main paper.
Every Tuesday to Friday and Sunday: a bilingual Business page
Every day: Metro Page and Phoorsat pages
Every Fortnight: An Automobile page
Dharitri accepts ads in the usual three formats:
Dharitri classified text ads: These text ads are printed in the Dharitri classified pages in a run-on word format subject to a minimum of 20 words. They can be enhanced with a tick, colour, bold type and/or screen for better noticeability.
Dharitri classified display ads: These display ads are printed in colour and/or black and white and possess features for enhancing the design with images. The text can be directly composed online through simple templates. They can also be uploaded in PDF/JPEG/EPS.
The above classified ads can be composed in English or Odiya but you need to specify if you need a translation service, at the time of placing the ad.
Dharitri display ads: These display ads can appear on any page in any size or colours.
In case the above particulars appear too complicated and time-consuming for you as an average advertiser, your easiest way to book ad in Dharitri newspaper is to avail of the professional online advertising services of Bookmyadvt.
This instant facility has a powerful media section in touch with all newspapers in all languages in India and is aware of the latest fluctuations in category and edition rates. Therefore, it can provide complete support not only in terms of information but also in getting your ad published in the right edition when needed.
So, whatever be the goods, services or events you wish to promote on India's eastern coast, remember to advertise in Dharitri.